SMS Best practices | Constant Contact
Summary
The video emphasizes the significance of a recognizable sender name under 15 characters that cannot be altered post-setup. It delves into prohibited content in SMS campaigns in the US and Canada, as well as character limits per message and the influence of emojis. The guidelines touch upon message length, sending multiple messages, and techniques to prevent spam blocking by mobile carriers. It also sheds light on limitations regarding the number of links, the inclusion of a crucial link, and the use of clear calls to action to enhance engagement.
Sender Name Best Practices
Importance of a recognizable sender name with less than 15 characters, which cannot be changed after setup.
Compliance in SMS Marketing
Prohibited content in SMS campaigns in the US and Canada, and the character limits per message, including the impact of emojis.
Avoiding Spam Blocking
Guidelines on message length, sending multiple messages, and considerations for avoiding spam blocking by mobile carriers.
Using Links in SMS Campaigns
Limitations on the number of links, importance of including a crucial link, and using clear calls to action for better engagement.
FAQ
Q: What is the importance of having a recognizable sender name with less than 15 characters in SMS campaigns?
A: Having a recognizable sender name with less than 15 characters is crucial as it helps recipients quickly identify the sender and increases the chances of the message being read.
Q: What are some examples of prohibited content in SMS campaigns in the US and Canada?
A: Prohibited content in SMS campaigns in the US and Canada typically includes spam, adult content, illegal activities, and misleading information.
Q: What are the character limits per message in SMS campaigns, and how do emojis impact message length?
A: The character limits per message in SMS campaigns vary but are typically around 160 characters. Emojis can impact message length as some emojis may count as more than one character.
Q: What are the guidelines for the message length in SMS campaigns?
A: Guidelines for message length recommend keeping messages concise and to the point to ensure recipients read the entire content without getting overwhelmed.
Q: How can sending multiple messages affect the effectiveness of SMS campaigns?
A: Sending multiple messages in quick succession can annoy recipients and lead to higher opt-out rates. It is important to space out messages appropriately.
Q: How can SMS campaigns avoid being blocked by mobile carriers due to spam?
A: To avoid being blocked by mobile carriers due to spam, businesses should adhere to best practices, such as obtaining consent, providing opt-out options, and avoiding overly promotional content.
Q: Are there limitations on the number of links that can be included in SMS campaigns?
A: Yes, there are often limitations on the number of links in SMS campaigns to prevent messages from appearing spammy. It is recommended to include only crucial links.
Q: Why is it important to include a crucial link in SMS campaigns?
A: Including a crucial link in SMS campaigns directs recipients to take further action, such as making a purchase or signing up for a service, leading to better engagement.
Q: How can clear calls to action improve engagement in SMS campaigns?
A: Clear calls to action in SMS campaigns prompt recipients on what action to take next, increasing the likelihood of conversion or engagement with the message.
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