Segment your contacts based on engagement | Constant Contact
Summary
Learn how to tailor your emails for better engagement by creating context segments. Access the Segments tab under Contacts to explore pre-built options or customize your own. Name your segments for easy identification and select specific criteria blocks like contact activity and engagement levels. Utilize drop-down menus to refine your segmentation based on your audience's behavior and preferences. This targeted approach can significantly boost your email marketing effectiveness.
Creating Context Segments
Learn how to create context segments to send more targeted emails and increase engagement. Click on the Contacts Tab, then All Contacts, and finally Segments. Explore pre-built segments based on engagement levels and create custom ones.
Customizing Segments
Name your segment for easy recognition later on. Choose criteria blocks, such as contact activity, and select engagement as the criteria. Utilize drop-down menus to specify engagement levels and customize segments as needed.
FAQ
Q: How can context segments help increase email engagement?
A: Context segments help increase email engagement by allowing for more targeted emails, reaching the right audience with content that is relevant to their engagement level.
Q: Where can you find the option to create context segments for targeted emails?
A: You can find the option to create context segments by clicking on the Contacts Tab, then navigating to All Contacts, and finally selecting Segments.
Q: What are pre-built segments based on in the context of email engagement?
A: Pre-built segments are based on engagement levels, offering a starting point for targeting different groups of contacts based on their level of interaction with emails.
Q: How can you customize a segment based on contact activity for targeted emails?
A: You can customize a segment based on contact activity by choosing criteria blocks, such as contact activity, and then selecting engagement as the criteria to define specific engagement levels.
Q: Why is it important to name your segments for easy recognition later on?
A: Naming your segments is important for easy recognition later on as it helps you quickly identify and select the specific audience segments you created for targeted email campaigns.
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