REAGINDO A CRIATIVOS ESCALADOS Ep.4

Matheus Bressan


Summary

The video introduces an ad analysis series focusing on successful ads, particularly educational product ads for children. Mental triggers in ads, such as emotional engagement and success aspirations, are highlighted, along with the use of renowned neuroscientists to add credibility. The narrative emphasizes transformation stories, empathy-building, and the promise of significant academic improvement through a mental reprogramming technique. Subtle CTAs are strategically placed to create curiosity, exclusivity, and scarcity, aiming to engage mothers to improve their children's intelligence and focus. Overall, the video delves into the creative elements, emotional triggers, and strategies used in the ad to drive effectiveness and engagement.


Introduction to Ad Analysis

Introduction to the ad analysis series where an ad that is selling well is selected for analysis to understand why it is performing and selling so effectively.

Selection of Ad and Introduction to Platform

Selection of an educational product ad focused on children's education and the introduction to the Guru Killer platform for ad analysis.

Analysis of Creative in Previous Episodes

Explanation of analyzing the entire creative in previous episodes to identify and compare mental triggers with the audience.

Identification of Mental Triggers in the Ad

Identification of mental triggers in the ad, including the use of hooks, blame attribution to the mother, and emotional engagement tactics.

Introduction of Neuroscientist Authority

Introduction of a renowned neuroscientist to add authority to the technique used for mental reprogramming with the user's child.

Transformation and Success Narrative

Narrative of a successful transformation story where a child achieves academic success and excellence using the mentioned technique.

Empathy and Shared Experience

Building empathy through shared experiences and emotions, emphasizing identification with the struggles and achievements of the narrator's child.

Introduction of Free Presentation

Introduction of a free presentation inviting mothers to learn the technique for improving their children's intelligence and focus.

Analysis of Creative Elements

Analysis of creative elements in the ad, focusing on production quality, podcast-style format, and credibility indicators.

Identification of Mental Triggers

Identification and analysis of mental triggers present in the ad script, including emotional appeal, responsibility attribution, and success aspirations.

Cognitive Dissonance and Indignation

Exploration of cognitive dissonance and emotional triggers related to education quality, tuition fees, and anger towards the system.

Exclusivity and Curiosity Creation

Introduction of exclusivity through secrecy and creation of curiosity around a hidden technique attributed to the narrator's success.

Scientific Credibility and Transformation Promise

Highlighting scientific credibility with a renowned neuroscientist's research and promising a significant transformation in children's intelligence through a mental reprogramming technique.

Ease of Use and Real Results Assertion

Emphasizing ease of use and real results of the technique, showcasing a personal success story with significant academic improvement in the narrative.

Mental Transformation and Educational Success

Narrative focus on mental transformation leading to academic success, portraying a child's remarkable progress from disinterest to excellence in learning.

Aspiration and Medical Career Prospects

Discussion of aspirations for children's success, including the anticipation of a medical career in the family, appealing to common desires for children's achievement.

Generosity and Free Learning Opportunity

Generosity expressed through offering a free learning opportunity as a gesture of gratitude and exclusivity, providing access to valuable educational content for mothers.

Introduction and Permission for Advertisement

Discussing the permission to place a link in the video for 24 hours as a subtle Call to Action (CTA) and the common UGC creative approach.

Subtle CTA and Scarcity Strategy

Explaining the subtle CTA approach that removes the advertisement feel and creates scarcity by mentioning the opportunity to watch the video for free for only 24 hours.

Identification and Direct CTA for Mothers

Creating identification with the audience by addressing mothers and presenting a direct CTA for them to watch the video for making their children smarter and more focused with a simple technique.

Promise of Intelligence and Focus Improvement

Promising to reveal a step-by-step method to make children smarter and focused with a simple home technique, emphasizing the benefits of intelligence and focus improvement.

Final CTA and Ease of Technique

Concluding with a child in the video, inviting viewers to learn more with another CTA, totaling three CTAs in the video.


FAQ

Q: What is the main focus of the ad analysis series?

A: The main focus of the ad analysis series is to select successful ads and analyze the reasons behind their effective performance and sales.

Q: What are some of the mental triggers identified in the analyzed ad?

A: Some of the mental triggers identified in the ad include the use of hooks, blame attribution to the mother, emotional engagement tactics, and success aspirations.

Q: How is authority established in the ad for the mental reprogramming technique?

A: Authority is established in the ad by introducing a renowned neuroscientist to endorse the technique used for mental reprogramming with the user's child.

Q: What techniques are used to build empathy with the audience in the ad?

A: Techniques used to build empathy in the ad include sharing experiences and emotions, emphasizing identification with struggles and achievements, and showcasing a successful transformation story.

Q: What elements of exclusivity are introduced in the ad?

A: Elements of exclusivity introduced in the ad include secrecy around a hidden technique for success attributed to the narrator, scientific credibility with a renowned neuroscientist's research, and promising significant transformations in children's intelligence.

Q: How does the ad create identification with the audience?

A: The ad creates identification with the audience by addressing mothers directly, offering a simple technique to make children smarter and more focused, and emphasizing benefits like intelligence and focus improvement.

Q: What is the subtle Call to Action (CTA) approach used in the ad?

A: The subtle CTA approach in the ad removes the advertisement feel by mentioning a free viewing opportunity for a limited time (24 hours), creating scarcity and encouraging viewers to watch the video to learn the technique.

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