GS1 India: Revolutionizing product data exchange with #DataKart
Summary
The video discusses how manual processes using old methods like Excel sheets and emails lead to challenges in providing accurate product information to retailers. GS1 India's Data Cart offers a solution by centralizing reliable product data management, allowing for streamlined communication and reducing errors. This platform benefits brand owners, suppliers, and retailers by facilitating promotions, ensuring synchronized data, and improving e-commerce platforms with high-quality product images.
Introduction of Rajish and Barat Enterprises
Rajish from Barat Enterprises uses old methods like Excel sheets, emails, faxes, and phones to provide product information to retailers like ABC retailer. Both Rajish and retailers face challenges due to manual processes.
Challenges Faced by Suppliers and Retailers
Thousands of suppliers like Rajish manually integrate information for retailers, causing manual processes that consume time. This leads to incomplete and inaccurate product information, resulting in lost sales for suppliers and retailers.
Need for a Platform for Product Information Management
Rajish and ABC retailer need a platform for managing product information with accuracy, speed, and reliability. GS1 India's Data Cart offers a solution by providing a single source of reliable product data.
Efficient Handling of Product Information
With GS1 India's Data Cart, Rajish can manage product information by assigning unique GTIN numbers, uploading descriptions, marketing information, dimensions, and regulatory data. This streamlines communication with retailers in their required formats.
Benefits of Integrated Product Information
Integrated product information benefits brand owners, suppliers, and retailers by facilitating the launch of promotions, status changes, and ensuring synchronized and updated data. It helps in reducing PO mismatches and wrong dispatches.
Enhancements in Online Retailing
Websites like shopper.com benefit from high-quality product images accessed through data cart, improving their e-commerce platforms. The exchange process through data cart enhances market reach and communication of promotions to trade and consumers.
FAQ
Q: What challenges do both Rajish from Barat Enterprises and retailers like ABC retailer face due to manual processes?
A: They face challenges such as consuming a lot of time, resulting in incomplete and inaccurate product information, and leading to lost sales.
Q: How does GS1 India's Data Cart help in managing product information?
A: GS1 India's Data Cart helps in managing product information by providing a single source of reliable data, assigning unique GTIN numbers, uploading descriptions, marketing information, dimensions, and regulatory data. It also streamlines communication with retailers in their required formats.
Q: What are the benefits of integrated product information for brand owners, suppliers, and retailers?
A: Integrated product information benefits by facilitating the launch of promotions, status changes, ensuring synchronized and updated data, reducing PO mismatches, and wrong dispatches.
Q: How do websites like shopper.com benefit from GS1 India's Data Cart?
A: Websites like shopper.com benefit by accessing high-quality product images through GS1 India's Data Cart, which improves their e-commerce platforms.
Q: What is the impact of the exchange process through GS1 India's Data Cart on market reach and communication of promotions?
A: The exchange process through GS1 India's Data Cart enhances market reach and communication of promotions to both trade and consumers.
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